Batter Up

Ryn Bruce in Richmond, Virginia is spending a year delivering cakes weekly and calls it Batter Up...

Ryn explains, "Batter Up is a blog, a social experiment, and a movement to encourage people to slow down, make homemade food, and share it with family, friends, colleagues, and yes, even strangers. Starting on July 1, 2013, I am committing to baking a cake every week for a year. Then, I will deliver those cakes to unsuspecting people who are doing something cake-worthy. The identities of the deserving cake recipients are a secret until the moment of delivery and I encourage readers to nominate cake recipients who are doing something that has some sort of social impact. In doing so, we all get to learn a little more about our neighbors and who’s doing what in our community."

Why did you decide to do this project? I've been looking for a cool independent "something" to do for a while. I was working all the time and the typical "hobbies" weren't filling the void I felt. Completely unrelated, there is a designer who's work I've been wanting to purchase for a while, but couldn't afford it. Late one night, I got a harebrained idea to contact the designer and offer up alternatives to payment—one being going around giving random people cake. Weeks went by and, while I didn't hear back from her, I couldn't shake the cake idea. There was a message there—not to mention it would be so much fun! After a few weeks I decided it was something that I would do anyway and I started to build out the idea and collateral needed to launch. Not long before launching before launching the designer contacted me, not knowing that I had moved forward with the idea. I told her what I was up to and and she loved it. She sent me the collection anyway. (Thanks Jessica Hische!)

How has doing a yearlong/daily project affected your life? Some weeks are busier than others and some cake deliveries are logistically more complicated than others, so the time/physical impact varies. Some weeks are more of a challenge to get the test cake baked, photos shot, delivery details coordinated, delivery made, and blog post written. Other weeks it's smooth sailing. The emotional side of this project has been much more impactful, though. I'm getting to know the city and community by meeting some really incredible people and I'm humbled by all of the thoughtful notes, emails and press attention it has gotten so far. Every week I gain a little more momentum. In the first two months, I've been interviewed on the radio a couple of times, I've been invited to the local CBS morning show, Virginia This Morning, I've been mentioned by Richmond Magazine in their food blog, and RVA News did an awesome article which can be found here. Maybe I peaked early, or maybe there is more excitement to come. Either way, I'm having more fun than I can ever remember having.

Find out more about Batter Up HERE and on Facebook.

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